Many people around the world love coffee. I personally am a huge fan of coffee and have been known to splurge on coffee out once or twice a week. I go to Starbucks on occasion but personally, I prefer Dunkin’ Donuts.
Dunkin’ Donuts opened it’s first shop in 1950, and according to their website, “Dunkin’ is the world’s leading baked goods and coffee chain, serving more than 3 million customers each and every day. True to our name, we offer 50+ varieties of donuts, but you can also enjoy dozens of premium beverages, bagels, breakfast sandwiches and other baked goods” (Dunkin’ International Site, n.d.). Dunkin’ boasts an impressive 11,300 locations around the globe making it easily accessible for many people. In 2020, Dunkin’ Donuts was purchased by Inspire Brands Group for $11.3 billion, and began its rebranding as a beverage driven organization (Fantozzi, 2021). In fact, according to swothub.com, the global reach of Dunkin’ is one of its strongest assets along side an impressive supply chain, and effective franchise strategy (Swot Hub, 2023).
While the coffee giant is certainly profitable and has seen huge success there is more work to be done. Dunkin’ Donuts faces a large number of competition large chain corporations, and smaller businesses are competing for the same consumers, and unfortunately the products offered are similar as well creating further competition.
These problems lead to the question of “How does Dunkin’ Donuts turn these weaknesses into strengths?” The simple answer is introducing a new service/product that helps Dunkin’ Donuts stand out among its peers. Healthy options are limited and this lack of options could be alienating a large number of potential consumers who prefer to be more mindful of the food choices they are making, these things include sugar, carbohydrates, and fats.
Dunkin’ has the opportunity to capture more health conscious consumers by introducing a “Healthy Substitutes” service for individuals who would like to show patronage but cannot justify a “cheat meal”, this increases the overall profitability of the organization. By offering substitutions for current menu items things like egg whites instead of eggs, turkey bacon, turkey sausage, low carbohydrate options for bread, tofu options, and reduced sugar options for donuts consumers have more control over their food while avoiding having to rework the entire menu. I would recommend that Dunkin’ compliments these options with a few new menu options, fruit, yogurt, granola, oatmeal, perhaps even offering protein enhancers for drinks. By offering these new options and substitutions Dunkin’ Donuts has the chance to capitalize on the trust the organization has been building with consumers since 1950, and consumers are already familiar with their products making it hard for competitors to duplicate because these products are brought in to enhance the current selection of menu options and not to replace them.
References
Dunkin’ International Site. (n.d.). Retrieved March 4, 2023, from https://www.dunkindonuts.com/en/about/about-us
Fantozzi, J. (2021, October 7). Inspire Brands completes purchase of Dunkin’ Brands Group for $11.3 billion. Nation’s Restaurant News. Retrieved March 4, 2023, from https://www.nrn.com/quick- service/inspire-brands-completes-purchase-dunkin-brands-group-113-billion
Swot Hub. (2023, January 25). Delicious Dunkin Donuts SWOT Analysis and Dunkin Donuts Competitors. SwotHub. Retrieved March 3, 2023, from https://swothub.com/dunkin-donuts-swot-analysis/
Ariele SNHU 
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